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Chula Vista Bayfront Master Plan
 Check out The Chula Vista Bayfront Master Plan Website
About the Chula Vista Bayfront Master Plan
Progress continues on transforming the Chula Vista Bayfront. The Chula Vista City Council was updated on progress on the Bayfront at its April 23, 2013 Council meeting. Port of San Diego Chair Ann Moore introduced the consultant team working to conduct market and financial analyses, recommend infrastructure financing and cost allocation strategies, and develop a marketing and branding strategy. These images show an illustrative map of the approved land uses and draft conceptual renderings of potential development guidelines for the bayfront.
 At 535 acres, the Chula Vista Bayfront Master Plan (CVBMP) transforms Chula Vista's underused industrial bayfront landscape into a thriving residential and world-class waterfront resort destination. The Plan establishes thousands of new jobs, creates new public parks, protects natural coastal resources, provides conference and visitor-serving amenities and builds an important asset for the San Diego region, the South Bay, Chula Vista residents and coastal visitors. The CVBMP is the result of a decade-long joint planning effort by a broad coalition of stakeholders, the Port of San Diego, the City of Chula Vista and Pacifica Companies. was approved by the California Coastal Commission August 9, 2012.
South Bay Power Plant Implosion, February 2, 2013
In a historic milestone for the Chula Vista bayfront, the obsolete South Bay Power Plant was imploded February 2, 2013. The implosion was viewed by thousands and captured on video.
At A Glance
Collaboratively planned through more than 100 community meetings to ensure broad community stakeholder support
Protects sensitive wildlife habitat, species and other coastal resources with extensive buffers
Permanent protection of habitat and open space from a land exchange between Pacifica Companies and San Diego Unified Port District-providing a net gain of 62 acres of public land
Public promenades, bike trails, and other public access areas connecting the entire bayfront
Expands overnight visitor-serving accommodations, with three additional hotels
Protects existing lower-cost RV camping uses, maintaining 236 RV sites in the bayfront
Bayfront Resort and conference center (up to 1,600 rooms and 415,000 square feet of meeting space)
Mixed-use commercial recreation, office, and residential—with a portion of the 1,500 proposed units reserved for low and moderate income families
Waterfront visitor-serving retail uses and public gathering spaces
Reconfigured marina and improved commercial harbor and navigation channel
Projected to revitalize the waterfront and generate $1.3 billion for the region over 20 years
Creates more than 2,200 permanent jobs, nearly 7,000 construction jobs and numerous indirect jobs in the regional economy
Public Benefit
When completed, more than 40 percent of the project area (230 acres) will be dedicated to parks, open space and habitat restoration/preservation; with 130 new acres identified for parks and open space that provide public access and use. The visitor-serving amenities and mix-uses will be clustered in the Harbor District to reduce impact on environmentally sensitive areas.
Economic Benefits
The Chula Vista Bayfront Master Plan is expected to be economically sustainable. The plan is designed to create local and regional jobs and produce new public revenues for the region. The project is projected to generate $1.3 billion during its first 20 years, including more than $11.5 million in annual tax revenues. Implementation of the plan will create more than 2,200 permanent jobs, nearly 7,000 construction jobs and numerous indirect jobs in the regional economy.
From Planning to Implementation
Planning efforts began in 2002 and were guided by the Chula Vista Bayfront Master Plan Citizens Advisory Committee. The resulting draft land use plans were shaped through an extensive public participation program, including a comprehensive environmental study, which was certified in 2010.
The master plan will be implemented jointly by the Port of San Diego and the City of Chula Vista in four major phases over a 24-year period. Phase one of implementation includes the development of the resort conference center, the creation of public parks and open space, the restoration of habitat areas, and the construction of a new fire station and mixed-use residential development.
Collaborative Process
 The following governing bodies unanimously approved the Chula Vista Bayfront Master Plan:
San Diego Unified Port District Board of Port Commissioners
City of Chula Vista City Council
City of Chula Vista Planning Commission
City of Chula Vista Redevelopment Corporation
California State Lands Commission (approved land exchange with Pacifica Companies)
Supporters
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Allied Waste
Baldwin & Sons
Boys and Girls Club of South County President/CEO Ken Blinsman
California State Assemblymember Ben Hueso
California State Assemblymember Marty Block
California State Senator Juan Vargas
California Yacht Marina
Chula Vista Chamber of Commerce
Chula Vista Community Collaborative Director Margarita Holguin
Chula Vista Elementary School District Superintendent Francisco Escobedo
Chula Vista Marina and RV Resort
Chula Vista Nature Center
Chula Vista Yacht Club Staff Commodore Jim Ply
City Council of National City
City of Coronado Mayor Casey Tanaka
Coastal Environmental Rights Foundation
EMPOWER San Diego
Energy Communications (Televisa)
Environmental Health Coalition
Former California State Senator Denise Ducheny
Former Chula Vista City Councilmember and California State Assemblymember Mary Salas
Former Chula Vista Mayor and California State Assemblymember Shirley Horton
Goodrich Aerostructures
Imperial Beach Chamber of Commerce
Imperial Beach City Council
Integrated Marine Service, Inc. President/CEO Larry Samano
Kaiser Permanente, Chula Vista
Mexico Business Center
National City Chamber of Commerce
Otay Mesa Chamber of Commerce
Pacific Southwest Association of Realtors
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- Philippine American Business Improvement and Development
- Port of San Diego Commissioner Emeritus Bill Hall
- San Diego and Imperial Counties Labor Council
- San Diego Audubon Society
- San Diego City Council President Tony Young
- San Diego Coastkeeper (formerly Baykeeper)
- San Diego Convention & Visitors Bureau
- San Diego County Board of Education Member and Former Chula Vista City Councilmember Jerry Rindone
- San Diego County Board of Supervisors
- San Diego County Supervisor Greg Cox
- San Diego Mayor Jerry Sanders
- San Diego Regional Chamber of Commerce
- San Diego Regional Economic Development Corporation
- San Ysidro Chamber of Commerce
- Sharp Chula Vista Medical Center CEO Pablo Velez
- South Bay Forum
- South Bay Pioneers
- South Bayfront Artists
- South County Economic Development Council
- Southwest Wetlands Interpretative Association
- Southwestern College President Melinda Nish
- Surfrider Foundation, San Diego Chapter
- Sweetwater Authority Chairman Ron Morrison
- Sweetwater Union High School District Superintendent Ed Brand
- The Corky McMillin Companies
- Third Avenue Village Association
- U.S. Congressman Bob Filner
- U.S. Fish & Wildlife Service Project Leader Andy Yuen
- U.S. Navy Rear Admiral Mac McLaughlin, ret.
- U.S. Olympic Training Center, Chula Vista Director Tracy Lamb
- UC San Diego Health System
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