Recently a CVPD School Resource Officer observed a student wearing badly tattered shoes. The officer took it upon herself to speak with district officials, who told her many other children were in a similar situation. The officer was inspired to take action and spoke with co-workers about the situation. Together they began a fundraising effort to purchase shoes for kids in need.

Their goal was to provide shoes and socks to 200 children, but they couldn't meet this goal alone. So, the officers reached out to the community for assistance. Private and corporate support was overwhelming, and in less than three weeks nearly $10,000 was raised enabling officers to double the number of children who would get shoes and socks.

Officers then reached out to the manager of a local shoe store, who agreed to extend a regional promotion and further discount shoes. Students were then selected as recipients, with the help of school district officials and South Bay Community Services staff.

On Sunday, February 5th at 7:30 a.m. more than 400 kids are scheduled to meet at the Payless Shoe Source, 555 Broadway, (Chula Vista Center mall), where they’ll be allowed to select at no cost, one pair of shoes and six pairs of socks. Panera Bread and Starbucks Coffee, also located in the mall, will provide samples to participants, and radio stations Jammin’ Z90, 91X, and 92.5 will be there to promote the event.

In addition to donations by generous individuals, donors to this effort include Wal-Mart, Chula Vista Police Activities League, Bob and Sue Sutherland, Eastlake Church, Kiwanis of Chula Vista, Dave's Wholesale, and Elite Sports.