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C.V.’s Urban Core Specific Plan Wins Urban Land Institute Award

Chula Vista’s Urban Core Specific Plan has been singled out for a prestigious award from the Urban
Land Institute (ULI). At the organization’s recent Smart Growth Awards program, the City of Chula
Vista and RRM Design Group shared the ULI’s Blueprint for Excellence in Smart Growth award for
their work on the City’s Specific Plan.

The Urban Core Specific Plan (UCSP) is a zoning document that outlines land uses and building
standards for approximately 1,700 acres on the City’s west side. ULI recognized the plan for its efforts
in incorporating green building measures, creating sustainable neighborhoods, and encouraging new
city-sponsored building in the Urban Core to meet LEED Silver standards. City Planning Manager Mary
Ladiana led Chula Vista’s Urban Core efforts.

After years of planning and extensive public input, much of the UCSP was approved by the Chula Vista
City Council in 2007. It lays the foundation for revitalization and redevelopment in the northwest area of
the city where planners envision a modern public transit system, improved bikeway facilities and
walkable neighborhoods. New zoning allows for loft-style apartments and street level retail space that
blend with urban gardens and courtyards; and an entertainment hub that could feature movie theaters, a
playhouse, outdoor dining, and parks offering concerts and artistic performances.

“Our Urban Core Specific Plan was designed to stimulate investment and encourage quality
development in western Chula Vista,” said Mayor Cheryl Cox. “We’re honored that the Urban Land
Institute has recognized our UCSP as a model for other cities.”

The ULI, a non-profit research and education organization, develops leaders in the responsible use of
land and promotes smart growth in communities worldwide. Chula Vista’s Blueprint for Excellence in
Smart Growth award was presented by the ULI San Diego/Tijuana District Council.

“ Contributions from the community helped to create a plan that will provide for the needs of residents
and visitors by concentrating sustainable development and providing opportunities to live, work and
play,” noted Diane Bathgate, Principal Planner at RRM Design Group.

The UCSP area is generally located east of the I-5 freeway, west of Del Mar Avenue, north of L Street
and south of C Street. The plan, which divides the Urban Core into 26 distinct sub-areas, was designed
to make western Chula Vista a focal point of the South County region.

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