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Downtown Parking Enters a New Age Monday, Oct. 6
 
On Monday, downtown Chula Vista’s parking meters and parking lots go high-tech. That’s the day newly installed electronic parking meters become operational. Also on Monday, drivers can start using debit or credit cards in new pay and display meters in nine downtown parking lots.

The update will please visitors to Third Avenue who have been clamoring for a better, faster, and more convenient way to pay for parking downtown. Volunteers will be on hand from 9 a.m. to 3 p.m. to assist people with the newly installed machines.

New street meters will accept coins and park cards. Park cards work like pre-paid and rechargeable gift cards. They are available for purchase at the City of Chula Vista’s Finance Department in City Hall, located at 276 Fourth Avenue.

Parking meters were first installed along Third Avenue in 1963, and some of the original machines were still in operation just before the conversion. Parking meter funds generated over the past few decades are funding the improvements.

“Cities across the country have introduced these new machines and methods of payment,” said Diem Do, the City’s Interim Parking Administrator. “No one has to worry about searching for change anymore. People everywhere like the convenience of paying with a card.”

At the same time new meters become operational, the first parking rate increase in 45 years takes effect. Downtown visitors will spend 50 cents per hour at two and four-hour meters and 25 cents per hour at ten-hour meters.

Even with the increase, Chula Vista has some of the lowest parking rates in San Diego County. Dollars generated will help fund future improvements in the downtown parking district including bike racks and new landscaping.

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