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Third Avenue Streetscape Presentations
After two years of intense work by Chula Vista City staff and the Third Avenue Village Association (TAVA), the Streetscape Master Plan for the Village section of Third Avenue between E and H Streets is ready for final touches. Now, the public is invited to provide feedback.

A design workshop is scheduled for the week of March 7 with three public meetings to learn of progress to date and help the planning team refine the plan. The schedule is as follows:

March 7, 5 p.m. - Opening Presentation; March 9, 5 p.m. – Work in progress critique; March 11, 5:30 p.m. – Final presentation

The March 7 and 9 meetings will be held at Just Java, 285 Third Avenue. The March 11 wrap-up will be in City Council Chambers, 276 Fourth Ave.

Chula Vista Mayor Cheryl Cox praised the City’s staff and TAVA, “who have worked hard to develop a strong revitalization plan on Third Avenue. It is time to go to construction, and I encourage the public to provide their final input.”

Those who’ve worked to get the plan to this final stage are eager to see the project begin. “The design we’re working on encourages pedestrian safety and creates a sense of vitality,” said TAVA executive director Greg Mattson. “We are anxious to get started with the enhancements.”

Gary Halbert, Development Services Director and Assistant City Manager, said the process has been designed to “assure that the final result is a truly unique vision for the future of our Third Avenue Village as a vibrant and intimate place to gather and to conduct business, while respecting and embracing its present charm and its history."

For more information, visit the project website at Or contact Garry Williams, Landscape Planner, City of Chula Vista Planning and Building Department, at (619) 691-5098 or email

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