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New Chula Vista Centennial Book Now Available in Hardcover Edition
Commemorating the City of Chula Vista’s 100th birthday in October 2011, the coffee-table style history book titled Chula Vista Centennial: A Century of People and Progress, is now available for purchase through the official Chula Vista Centennial website or can be picked up at the Centennial Office located inside City Hall at 276 Fourth Ave, Monday through Thursday, 10 am – 2 pm.

Written by acclaimed historian, retired University of San Diego history professor and Chula Vista resident Steven Schoenherr, the book illustrates the first one hundred years of Chula Vista’s history, which began as a small agricultural town known as the “Lemon Capital of the World” and grew into the seventh fastest growing city in the United States.

“It was an honor to write and give this work as a gift to my community,” said Professor Schoenherr who volunteered his time to research and write the book. “Chula Vista is a wonderful place to live. I hope residents enjoy reading and sharing this keepsake of stories from Chula Vista’s first 100 years.”

Taking the reader on a chronological and visual journey, decade by decade, Chula Vista Centennial: A Century of People and Progress brings to life the historical facts and personal recollections of residents, educators and leaders in business and local government. From the images of the town’s Great Flood to stories about the first dog catcher and historic home preservation, readers will experience the hardships and good times that made Chula Vista the community it is today.

Full-color maps of the city’s growth and over 200 historic photos highlight the development in industry, commerce, politics and culture, preserving the city’s legacy.

“Anyone who knows and loves Chula Vista will find this Centennial book to be a real treasure,” said Ken Kramer from KBPS’s About San Diego. “From the days of citrus and celery to the world champion Little League Blue Bombers, its wonderfully researched stories and fascinating photographs are a proud and lasting tribute to the city.”

Author and television journalist Loren Nancarrow said, “From the city’s early beginnings of triumph over fires, freezes and the Big Flood, to overcoming current economic challenges, both nationally and locally, this book is testimony to the power of a community working together.”

The 240 page, 8½ by 11 hardcover book is $40. Purchase 2-8 copies for $36 per book or order a case of 9 books and lower the cost to $30 per book ($270/case) plus tax and applicable shipping.

Proceeds from the books will benefit the city’s upcoming Centennial Celebration on October 15, 2011 at the United States Olympic Training Center in Chula Vista, as well as provide seed funds for the city’s 125th anniversary.

Special thanks to the Centennial Book sponsors: Chelsea Investment Corp., The EastLake Company, The Corky McMillin Companies & McMillin Realty, Otay Ranch New Homes/JPB Development, Otay Ranch/Baldwin & Sons and the Otay Land Company.

Fundraising sales opportunities are available to Chula Vista-based local non-profits. Interested organization can contact the Centennial Office at (619) 585-5682 for more information.

Sponsorship opportunities are available to businesses large and small for the Centennial Celebration on October 15. Contact Mary Marcdante, centennial manager, at (619) 585-5682 or

ABOUT THE CENTENNIAL CELEBRATION ON OCT. 15, 2011. The City of Chula Vista, in partnership with the United States Olympic Training Center, Chula Vista (OTC), announces the city’s Centennial Celebration will be hosted on the scenic OTC campus on Saturday, October 15, 2011. Admission to the event, commemorating Chula Vista’s 100th anniversary, is free and open to the public. More details to come soon. Residents and visitors are encouraged to check out and like the Centennial Facebook page to receive the latest updates.

ABOUT THE CHULA VISTA CENTENNIAL: The City of Chula Vista Centennial is a yearlong, once-in-a-lifetime celebration of events, organized by and for the community to commemorate the history and people of the city and create a lasting legacy. City-wide events sponsored by community businesses, educational groups, and non-profit organizations in partnership with the Centennial's Committee of 100 volunteers will continue through 2011. To learn more about the Centennial and review a calendar of events and projects, visit the official website at Website designed by Chula Vista-born Israel Farrer.

City Of Chula Vista



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