|Sugar sweetened beverages are the largest source of added sugars in the diet of U.S. youths according to the Centers for Disease Control. Consuming these beverages increases the intake of calories – a factor potentially contributing to obesity among youth nationwide. To help fight childhood obesity, the City of Chula Vista and Kaiser Permanente have partnered in a program entitled, “Soda Free Summer.”
Participants in the program – designed for children but open to any age – pledge to not drink soda for three weeks during the summer school break (June 16 through July 25). Juice and sports drinks are allowed, however, drinking water and milk are encouraged. The goal is to curb the amount of high calorie and sugared drinks consumed.
Childhood obesity has more than tripled in the past 30 years with consumption of sugar-sweetened beverages among children and adolescents increasing. Boys ages 12-19 years consume an average of 22.0 ounces of full-calorie soda drinks per day – more than twice their daily intake of fluid milk (9.8 ounces); girls consume an average of 14.3 ounces of full-calorie soda and 6.3 ounces of fluid milk per day.
To sign up for the Soda Free Summer challenge, go to www.chulavistaca.gov/goto/swim and download the tally sheet. Once the challenge is completed, return the sheet to the Loma Verde Aquatic Center at 1420 Loma Lane to be entered into a raffle for a free pass to Sea World Aquatica. Forms must be received by July 25 to be entered into the raffle and the winner will be notified by email.
For questions about the Soda Free Summer challenge, please contact Elizabeth Kovar at (619) 409-1984 or firstname.lastname@example.org.
Posted: June 10, 2014