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Third Avenue Village Streetscape

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Third Avenue Streetscape Improvements

Third Avenue Village is the heart of Chula Vista’s historic downtown. Shops, restaurants, businesses, services, a boutique bed and breakfast, and rental halls are located along the avenue. Activities along Third Avenue include a weekly Farmers Market, and signature events such as the Lemon Festival, Village Street Fair, Holiday in the Village and the Starlight Parade.

The City of Chula Vista and the Third Avenue Village Association have collaborated to make a significant investment in upgrading the Village with infrastructure improvements. Third Avenue Streetscape Improvements began in 2012. Phase 1 was a $5 million project that renovated Third Avenue from H to Madrona Streets. The new enhancements on Third Avenue included including traffic calming measures for better pedestrian access, new median landscaping, trees, lighting, furnishings and community gateway features, expanded bicycle parking, relocated transit stops and new transit shelters. This phase of the project was funded in part with TransNet Smart Growth Incentive Program from SANDAG. Additional funds came from the City's Capital Improvement Program and the Third Avenue Village Association (TAVA).

The second phase of the Third Avenue Streetscape improvement project is scheduled to begin in April 2015 with completion planned for December 2015. The nearly $3 million project will extend improvements along Third Avenue from Madrona Street to F Street. The project is also is funded in part with a $1.3 million grant from the TransNet Smart Growth Incentive Program, as well as funds from the City's Capital Improvement Program and TAVA.

Phase 3 will extend improvements to E Street. The City is working with TAVA to identify funding opportunities for the third phase.

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Third Avenue in front of Memorial Park




The plaza on Third Avenue was created and enhanced with pavers in a decorative pattern.  The plaza is a welcoming gathering space used for civic centers events and celebrations.

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Third Avenue had four lanes of traffic and long unmarked crosswalks making it unsafe for pedestrians


The four lane segment was narrowed to provide a consistent two lane travel way which freed up space for other uses, such as, widened sidewalks, bike lanes and medians.  The road diet has resulted in slower vehicle speeds and reduced pedestrian crossing distances.


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